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Suppression

Suppress Gone Away, Deceased and MPS names and addresses

Eliminate outdated and inappropriate records from databases and mailing lists and update addresses for movers. We’ve made the process simple and you will see immediate cost savings.

Boost Accuracy, Boost Campaign Performance.

Responsible Marketers and Data Service Providers screen marketing data against the best-known third-party files, including Gone Away, Change of Address, Deceased, and Mailing Preference Service (MPS) from the major data providers. Whether processing your own data or client data – suppression is a necessary step to ensure that your data is clean and up to date in order to comply with GDPR.

More than a measure of Compliance

Effective use of suppression makes for cost-effective marketing and protects brand reputation. Inadvertently targeting those who have moved away or died is simply no longer acceptable.

  • Reduce wasted costs of print and postage
  • Reach your customer at their new address
  • Avoid upsetting next of kin by mailing the deceased
  • Cut down on environmental waste

 

So, not only is suppression important for compliance, it’s best practice for marketing.

A solution that fits your needs:

IT

Suppression On-Premise via matchit SQL or matchit Desktop – for clients who need the fastest turnaround and are prepared to host the files locally

Suppression as a Service via matchit SQL, matchit Desktop or matchit On Demand – for those who want to reduce overheads for licensing and maintaining third party suppression files, but want the same high-quality results as those who host the files themselves

Data Providers

We incorporate the most widely-used third party suppression files from the best-known names in the suppression business.
For a full list click here.

ReadGroup
Ghost Patients: Cleansing the Patient Records that Haunt the NHS
If you haven’t been in contact with your GP in the past six months, you might be mistaken as a ghost. Automatic suppression is key to solving this issue... Read more
Are your Data and Systems GDPR Compliant?
Is your data compliant with GDPR? Do your systems allow you to handle customer data securely and respond to Subject Access Requests and the Right To Be Forgotten... Read more