matchit utilises a unique blend of proprietary algorithms, including its own logic and AI to ensure that all types of variations in contact data are caught. Essentially taking a 3-dimensional view of the data, never relying on any single item of data being consistent or even correct! This is very different to typical matching processes that depend on conventional algorithms, extracted, transformed, standardised data, with matchcodes and matchkeys.
matchit maximises legitimate matches, minimises false matches and gives you greater control of the matching process. It’s amazingly accurate & tolerant to the wide variations specific to customer data – and not be reliant on data standardisation, correction and manipulation before matching.