We completely reimagined how contact data matching should work, and created a unique matching engine built from the ground up specifically for the challenges of working with customer data. We eliminated the complexity, difficulty, and uncertainty of traditional matching processes, to enable users of all skill levels to quickly build and deploy highly accurate contact data matching models with greater accuracy and in a fraction of the time of conventional fuzzy matching methods.
We did this by building an engine that performs an interconnected three stage process, where the AI automatically analyzes, normalizes and tokenizes data- builds matching models, and intelligently Grades, Scores and Groups Matches. Each stage feeds the next, intelligently applying multiple forms of data matching and analysis to the entire contact record.