Is the matching any good? No. It’s Awesome!

mDesktop identifies potential duplicates by taking a 3-dimensional view of the data – maximizing legitimate matches, minimizing false matches and gives you greater control of the matching process.

Unlike competing products that require you to remedy data defects and THEN build complex match rules – mDesktop is ready to go out of the box. mDesktop’s matching engine delivers superior results while never relying on any single item of data being correct or consistent!

Read more about the Matching Engine.

Built in point & click ETL

mDesktop is designed to resolve many contact data quality issues. The built in parsing engine identifies, extracts, and transforms your data – ensuring even the most inconsistent data entries are properly cleansed.

mDesktop will relocate data that is in the wrong field (e.g. company names, states or postal codes, .parse freeform names into their proper fields, determine gender based on the name input., and Intelligently case names like MacDonald, O’Reilly, DeNuzio & DiFilipo, van der Valk, Smith-Walker

You can even configure rules for name output (e.g. Fedex=FedEx).

Multiple Data Sources? No Sweat!!

mDesktop makes the incredibly challenging task of matching two or more data sources easy.

mDesktop does not require time consuming ETL or restructuring in order to match data sources with different file types or file formats. It will even combine data from duplicate records intelligently so that information is consolidated into a single enhanced master record.

You have to see it to believe it!

Quickly and Easily Fix Your Address Data

Ensure the addresses in your CRM, list or databases are accurate and complete.

mDesktop makes it easy to compare your data against the USPS® National database, and to correct, parse and standardize your addresses.  Our Delivery Point Validation DPV™, LACSLink® and SuiteLink™  confirm deliverability, updates Suite info and adds/verifies the ZIP + 4® codes.

Your Data is Always on the Move

Did you know that according to the US Census Bureau – 1 in 9 people move each year in the US, and 24.5% of of all people living in renter-occupied housing units lived elsewhere one-year prior.

mDesktops integrated NCOA Move Update processing to allow you to link your data to the USPS database and return the new addresses for individuals, family, or business that have changed address.  Simply set the NCOALink® option and your lists are processed in real time.  Data integration functions allow you to specify and control how you return the new data back to your list or database.